Bonus Add-on to EP483 (Part 1): Honoring Those in Healthcare Who Are Trying Every Day to Do the Right Thing, With Jonathan Baran
August 07, 202508:46

Bonus Add-on to EP483 (Part 1): Honoring Those in Healthcare Who Are Trying Every Day to Do the Right Thing, With Jonathan Baran

Okay … This clip, you could call it a reel, I guess, because kids these days; but I think it is a really important four or five minutes or whatever, because it’s my guest on the pod this week, Jonathan Baran, and next week, actually.

For a full transcript of this episode, click here.

If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe.

And Jonathan Baran makes a very important point, and this also comes up, by the way, in the show with John Lee, MD (EP438) from a couple of weeks ago: large consolidated health systems, large vertically integrated carriers, and their PBMs (pharmacy benefit managers) and their GPOs (group purchasing organizations) in Switzerland or Ireland or whatever, and some of these large benefit consulting firms. The hundreds of thousands of folks who work in these places, some of them, for sure, are on board for the ride who don’t really care about their ultimate impact that they are having on patients, members, or the non-healthcare economy in the United States. That’s probably true.

It’s also probably true that the majority don’t actually understand what’s going on and the impact of their actions. But there definitely is a cohort—there’s a gang in there, and many of this gang listen to the show—and these folks are trying desperately against every personal incentive against lashback, against all odds, they’re trying to figure out how to get their organization to do a little bit better for patients or members or plan sponsors, actually, if we’re talking about anybody who works at some of these large benefit consulting firms.

We are not one with the stakeholder that we work with, and if the object is to do better by members and patients, it’s really incumbent on us to understand what is going on in our very own neck of the woods. We can’t improve if we don’t really understand what the problem is.

So, the conversation that follows is Jonathan Baran offering up a plea, really, on behalf of these folks (our “knights,” if you will) to please not generalize the intentions and values of everyone who works somewhere and assume that when a C-suite embarks on some margin-focused endeavor, that everybody who works at that place is in full agreement with that path.

That’s kind of like throwing babies out with bath water territory, and ultimately, we need as many on our side as we can get. I actually did a whole show on this called “The Narcissism of Small Differences” (INBW39). If you’re so inclined, please do go back and listen to it. Also, listen to the show with Larry Bauer, MSW, MEd. It was a Summer Short from a couple of years ago called “Knights, Knaves, and Pawns.”

My guest for this short segment is Jonathan Baran. He has always been a healthcare entrepreneur. Today he is co-founder and CEO of Self Fund Health, which is committed to challenging the expensive healthcare system in Wisconsin.

This episode is sponsored by Self Fund Health.

Also mentioned in this episode are Self Fund Health; John Lee, MD; Larry Bauer, MSW, MEd; and Tom Nash

You can learn more at Self Fund Health and follow Jonathan on LinkedIn.

Jonathan Baran is a serial healthcare IT entrepreneur and the co-founder and CEO of Self Fund Health, a fast-growing health plan redefining how employers buy and manage healthcare. With a mission to eliminate waste and realign incentives in the healthcare system, Self Fund Health empowers employers to take control of rising costs by giving employees access to high-value providers at no cost, while replacing traditional insurance with real-time technology, dedicated nurses, and an aligned ecosystem of care.

Prior to founding Self Fund Health, Jonathan was the co-founder and CEO of Healthfinch, one of the pioneering companies to build apps on top of electronic medical records. Healthfinch automated routine workflows for physicians using clinical data, significantly improving efficiency and patient care. Under Jonathan’s leadership, Healthfinch raised over $15 million in venture capital and scaled to more than 50 employees. The company received national recognition, including being named a “Cool Vendor” by Gartner, a “Top Emerging Vendor” by KLAS, and one of Modern Healthcare’s “Best Places to Work.” In 2020, Healthfinch was acquired by HealthCatalyst.

Jonathan holds both a bachelor’s and master’s degree in biomedical engineering from the University of Wisconsin–Madison.

He lives in Madison, Wisconsin, and continues to push the boundaries of innovation in employer-sponsored healthcare.

 

03:11 A brief background on Jonathan and Self Fund Health.

04:24 Why is it imperative that individuals stop identifying wholly with the organization that they work with?

05:48 Why is it important to be direct and call out the behavior without calling out the individual?

07:14 EP483 (Part 1) with Jonathan Baran.

Recent past interviews:

Click a guest’s name for their latest RHV episode!

Dr Stan Schwartz (Summer Shorts), Preston Alexander, Dr Tom X Lee (Take Two: EP445), Dr Tom X Lee (Bonus Episode), Dr Benjamin Schwartz, Dr John Lee (Take Two: EP438), Kimberly Carleson, Ann Lewandowski (Summer Shorts), Andreas Mang and Jon Camire (EP479), Justin Leader (Take Two: EP433), Andreas Mang and Jon Camire (EP478)

 

pbm,stakeholders,gpos,plan sponsors,healthcare organization,healthcare systems,Healthcare Reform,healthcare incentives,self-insured plan,Jonathan Baran,benefit consulting firms,healthcare entrepeneurs,incentive structure,organizational behavior,Self Fund Health,
|
|

Episode Support Provided By

Special Thanks to Our 2026 Sustaining Monthly Donors

Marilyn Bartlett, Kimberly Carleson, Dylan Yahn, Benjamin Light, Matt McQuideAnn Kempski, Spencer Allen, Scott Tromanhauser, 
Steven Elkins, Matthew Bunte, and Lori Smith.

Recent Episodes

EP525: PMPM vs FFS—The Perverse Incentives Plan Sponsors Sometimes Miss, With Cristin Dickerson, MD
Relentless Health ValueAugust 19, 2026
525
16:3315.14 MB

EP525: PMPM vs FFS—The Perverse Incentives Plan Sponsors Sometimes Miss, With Cristin Dickerson, MD

Listen on Your Favorite App So, this one's gonna be a little bit different. Back last year, I sat down with Dr. Cristin Dickerson. She is the founding partner of Green Imaging , which is a physician-led radiology network doing direct contracting for imaging. And we talked about how imaging can run 6...

EP524: Beating Provider Network Pricing Games by Thinking About Buying Healthcare Like a Manufacturer Supply Chain, With John Quinn
Relentless Health ValueAugust 12, 2026
524
17:0215.59 MB

EP524: Beating Provider Network Pricing Games by Thinking About Buying Healthcare Like a Manufacturer Supply Chain, With John Quinn

Listen on Your Favorite App Hello, all you Relentless Tribe members. First off here, I would like to thank Casey Cormier for the really nice recurring donation. Thank you so much, Casey Cormier from  Stratis Group . Lately, traditional provider networks are increasingly being called into questi...

EP523: The Sleeping Giants of Healthcare—Why Self-insured Employers and Clinicians Keep Missing Each Other, With Suhas Gondi, MD, MBA
Relentless Health ValueAugust 05, 2026
523
35:1632.28 MB

EP523: The Sleeping Giants of Healthcare—Why Self-insured Employers and Clinicians Keep Missing Each Other, With Suhas Gondi, MD, MBA

Listen on Your Favorite App Hello, all you Relentless Tribe members. Before we dive in today, I just wanted to give a quick but massive thank you to Alex Sommers, MD, ABEM, DipABLM, from Astia Health for his generous gift, which we are going to use to help fund a camera for the podcast here to level...

EP522: How Exactly Does GoodRx Make Money? With Ge Bai, PhD, CPA
Relentless Health ValueJuly 29, 2026
522
13:4512.58 MB

EP522: How Exactly Does GoodRx Make Money? With Ge Bai, PhD, CPA

Listen on Your Favorite App Arielle Bose: Hi, Stacey. This is Arielle Bose from EHD Insurance . Big fan of the podcast. We were talking about GoodRx the other day, and it occurred to me that I’m not exactly clear about how they make money. So, Stacey, how does GoodRx make money? For a full transcrip...

EP521: How Revenue Cycle Management (RCM) Became an Over $200 Billion Healthcare Hot Potato, With Andrew Tsang
Relentless Health ValueJuly 22, 2026
521
36:1333.15 MB

EP521: How Revenue Cycle Management (RCM) Became an Over $200 Billion Healthcare Hot Potato, With Andrew Tsang

Listen on Your Favorite App Hey, welcome to Relentless Health Value. Okay … so, on today's show, we are talking about (Andrew Tsang and I) revenue cycle management, which—I say this with real affection—is maybe the least sexy phrase in all of healthcare. It sounds like a back-office spreadsheet prob...

EP520: Cash-Pay Generic Drugs Are a Functioning Market in Healthcare—Policymakers Beware and Be Careful
Relentless Health ValueJuly 15, 2026
520
32:1829.56 MB

EP520: Cash-Pay Generic Drugs Are a Functioning Market in Healthcare—Policymakers Beware and Be Careful

Listen on Your Favorite App In the pachinko machine that is the healthcare industry, with just so many intermediaries, with so much regulatory capture and conflicts of interest that may or may not be visible, so much margin that is shrouded in mystery in an ecosystem as messy as this with so many va...

EP519: The Current State of Primary Care—Inevitable or Fixable? With Lisa Rosenbaum, MD
Relentless Health ValueJuly 08, 2026
519
40:0036.61 MB

EP519: The Current State of Primary Care—Inevitable or Fixable? With Lisa Rosenbaum, MD

Listen on Your Favorite App Hello, all you Relentless Tribe members. Today, let's start here. Right now, we are watching a very visible exodus of brilliant, consummate primary care (and other, honestly) physicians leaving traditional practice for concierge medicine or otherwise. For a full transcrip...

Listen and Follow

Sponsored by Aventria Health Group
©2026 BD Bridges LLC. All Rights Reserved.