Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Aventria Health Group, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake.
As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom and Aventria Health Group has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo.
00:00 Four things Stacey learned this year hosting the Relentless Health Podcast.
01:00 Number One: The difference between knowing what, and knowing how.
01:45 “We’re becoming experts in what, but still very much struggling with the know-how in the equation.”
02:00 Number Two: The relevance of Geoffrey Moore’s Crossing the Chasm.
04:15 “There are a million different ways to slice healthcare, and a million different ways to transform it.”
05:00 The struggle of collaboration in healthcare.
06:30 “The future is here, it’s just unevenly distributed.” --William Gibson
09:00 The contrast between innovators forging new paths and changes in healthcare, and those who have found innovation in clinging to the status quo.
10:00 The idea of permitting ourselves to find value.
11:45 “There’s a big difference between being busy and being productive.”