Michael Sinsheimer is the founder of Medtech Catalyst, which has founded or co-founded several medical device companies. Mike is the co-founder of the Charleston Medical Device Initiative a joint venture between MedTech Catalyst and the Medical University of South Carolina Foundation for Research Development. He is co-founder and Chairman of Mobius Imaging, LLC as well as co-founder and CEO of LifeHealth, LLC. Prior to that, Mr. Sinsheimer has had various key management roles as President of Integrated Marketing Concepts, a consulting firm advising healthcare product companies; VP of Marketing and Strategic Planning for the Straumann Company, a dental implant company; and Marketing Manager at Pfizer, Inc. Mike holds an MHA from the University of North Carolina Gillings School of Global Public Health and an MBA from the Stern School of Graduate Business at New York University. In his spare time, Mike likes to play sports, including golf and tennis, and he enjoys traveling with his wife, Anne, to see their two children in Nashville and New York City, where they have embarked on their careers.
Mr. Sinsheimer can be reached at msinsheimer@carolina.rr.com and you can follow him on LinkedIn at https://www.linkedin.com/in/michaelsinsheimer
00:00 Mike’s speciality and what that looks like in the Healthcare space.
01:10 The basic starting point for getting ideas off the ground.
02:50 Freedom to Operate.
05:20 “Is the Market Potential large enough to Justify the Investment?”
07:00 “Inherently, when you make a forecast, it’s proven false.”
07:55 “What you’re trying to do to the best of your ability is Manage that Risk.”
08:30 Regulatory Requirements and Risk.
08:45 Market Analysis and everything it encompasses.
10:30 Value-Based Purchasing moving forward.
13:00 Innovating in the space of Medical Devices and Diagnostic Technology.
14:00 What will drive Value to Patients and Payers alike.
15:20 Diverse Constituencies in a Hospital Setting.
16:25 “Failure isn’t always embraced, and as a result, that dilutes taking risk as an employee.”
16:50 “In some ways, it’s much easier to buy innovation.”
18:40 Biotech and Big Pharma.
19:30 Innovation Centers.
20:50 The Catch-22 with Healthcare Technology Start-ups.
22:00 Going off Patent, Generic Drugs, and how this affects Pharma Company growth.
23:40 MedTech Catalyst’s partnership with the Medical University of South Carolina Foundation for Research Development.