For a full transcript of this episode, click here.
Here on Relentless Health Value, we have done a bunch of shows lately on how some weird PBM (pharmacy benefit manager) and pharmacy goings-on impact plan members, patients, and also independent pharmacies. During the conversation with Benjamin Jolley, PharmD (EP422), for example, Benjamin mentioned that he thinks some of these contract terms that really hurt independent pharmacies are signed by employers at the urging of their brokers or employee benefit consultants (EBCs).
Think about this. You have these huge vertically integrated PBMs who own their own retail pharmacies and/or mail order. You have EBCs that work with employers who, a lot of times, do not understand the contracts that they are signing. This is a recipe for what AJ Loiacono talks about on the podcast encore today: just how much those EBCs and brokers are, in some cases, being compensated to get employers to sign contracts that allow PBMs to corner the market and take all the profit.
Even if you listened to this encore in 2022, you might want to revisit it and consider what AJ says in the context of these recent shows with Ge Bai, PhD, CPA (EP420); Joey Dizenhouse (EP423); Mark Cuban and Ferrin Williams, PharmD, MBA (EP418); and Benjamin Jolley, PharmD (EP422), as I just mentioned. Also keep in mind the shows with Scott Haas (EP365) and Paul Holmes (EP397) from earlier … Olivia Webb (EP337) as well.
This show with AJ Loiacono is different than others you may have heard with him because in this healthcare podcast, we are not talking about PBMs. We’re talking about brokers and EBCs.
So, say I’m a self-insured employer. Here’s the big question: Is my broker or EBC helping me make the right decisions, or is he or she helping me make decisions that will make them the most money?
While there are some amazing and totally above-board EBCs and brokers out there, unfortunately, caveat emptor is a thing. Buyer beware, that is. Too many self-serving and I’m sure very charming sharks are out there circling plan sponsors.
It is currently a fact that some EBCs and brokers and even TPAs (third-party administrators) or PBMs or others take hidden kickbacks or fees or percentages. They make a lot of money, maybe the most money, in these secret ways. All this money, money paid in secret backroom deals—let’s not lose track, these dollars increase the total prices paid by plan sponsors and employees.
Now, I say this to say that my guest today, AJ Loiacono, calls 2022, right now, a “magical moment” for plan sponsors—and for straight-shooting EBCs and PBMs and all the others who are actually doing the right thing by their clients also. It’s because of the Consolidated Appropriations Act (CAA), which states quite clearly that plan sponsors can ask their healthcare and benefits service providers to disclose the money that they are making off of the plan—all of the money, not just the direct fees.
The CAA went into effect December 2021, and contrary to what some people have said or may believe, it is in force right now. The field memo went out on 12/31/2021. So, the CAA is the rule right now.
And in fact, the CAA makes it imperative under ERISA (Employee Retirement Income Security Act) to do what I just said: Plan sponsors must disclose the monies that they are paying out on behalf of employees and ensure that those fees are reasonable and free from conflict. If you’re the fiduciary of the plan, you gotta disclose all these indirect and direct compensations of the people that you are paying or the people that you are paying who may be kicking back dollars to other people you are working with, unbeknownst to you. The Department of Labor is putting as much emphasis right now on healthcare as they put on 401(k) plans in the early 2000s, so this is a big deal—or it should be—for plan sponsors.
So obviously, in order to comply with the CAA, self-insured employers should be requesting from their EBCs and brokers or others that they disclose, in writing, how much money they are making off the plan. You can see why this disclosure would be necessary if the plan sponsor is responsible to determine if those payments are reasonable and seem to be free from conflict, right? You can’t evaluate something you do not know about, and if you don’t know about it, the plan sponsor is the one at risk. Ignorance is not an excuse here.
Here’s one example: What if the EBC or TPA is collecting a $40 payment per prescription from the PBM? Wait … what? Some plan sponsor is paying $40 per script in, I guess you’d call it, a commission? Yes, that is a rumored example—$40/Rx. It is basically full-on arbitrage, and if anyone disagrees, let me know why and how it’s not.
Or let’s say the EBC is making, say, $6 per script payable by the PBM, and this sum should be mailed quarterly to a PO box in another state. This was a condition, by the way, for a PBM to win an RFP (request for proposal) that the EBC wrote and picked the winner of. Yeah, you as the plan sponsor really probably want to know that this is going on because it’s your butt on the line.
So, in sum, the CAA is in effect right now. Penalties can be levied right now against plan sponsors. For a deep dive into the CAA, listen to the show with Christin Deacon (EP342) from 2021.
So, what’s the process if I’m an employer plan sponsor? Step 1: Request in writing the dollars that your EBC or broker is making off of you. Similar to the advice that you’ll hear often on this show, ask for actual dollars, not a percentage of this or that. Ask for how much money did you (broker or EBC) make off each program that you recommended to us, and what did that total up to. Once you make that request, the EBC/broker/TPA (whoever you’re asking) has 30 or 90 days to respond, depending on who you ask. But if they do not respond, then you, the employer, should report them to the Department of Labor.
Keep this in mind: Once that EBC or broker is reported for failure to comply by anybody, meaning likely some other employer, it is only a matter of time before that information becomes public. And the second that info becomes public, I guarantee you that there’s some attorney out there just waiting to file a class action lawsuit against every other self-insured employer who uses that EBC/broker because everybody else out there is now out of compliance. Right? I’m not a lawyer and I am certainly not a class action ambulance chaser, but even I can figure out that strategy.
AJ Loiacono is the CEO of Capital Rx, which is a PBM 2.0, as they call it.
To see how the CAA is playing out, you can read about one real-life example of a school district’s lawsuit against an insurance consultant.
Also mentioned in this episode are Benjamin Jolley, PharmD; Ge Bai; Joey Dizenhouse; Mark Cuban; Ferrin Williams, PharmD, MBA; Scott Haas; Paul Holmes; Olivia Webb; and Chris Deacon.
You can learn more at cap-rx.com and find resources through law firms.
AJ Loiacono is a serial entrepreneur with over 20 years of experience in pharmacy benefits, finance, and software development. As the CEO of Capital Rx, his mission is to upgrade America’s healthcare infrastructure to deliver the highest level of client service and patient engagement while reducing total cost of care. AJ has spent his career studying the pharmaceutical supply chain and developing solutions that have continually redefined the pharmacy benefit industry to achieve this goal. Before Capital Rx, AJ was a co-founder of Truveris, where he served for eight years as CEO, CIO, and a board member, leading the company to record growth (Deloitte FAST 500 and Crain’s Fast 50). Prior to Truveris, AJ co-founded SMS Partners, a joint venture with Realogy (RLGY), and in 2010 exited the partnership with a buyout. In his first venture, AJ started Victrix, a pharmaceutical supply chain consultancy, which was successfully sold to Chrysalis Solutions in 2007.
07:09 Who can get in trouble for mismanaging employee funds?
07:48 “When you talk about conflicts of interest, they’re everywhere.”
13:13 “You’re paying for access.”
13:34 Why is it important to request that they disclose direct and indirect compensation?
14:04 What are the layers to these hidden fees and compensations?
18:13 What is a reasonable fee for a good plan admin?
19:27 “I think people need to take a step back and say, ‘How many different ways are they getting compensated?’”
24:50 “The compensation is not just unreasonable, but if they were to move it, they would lose access to an entire column of revenue.”
25:06 “For every good broker consultant, there’s a horrible individual lurking out there and it’s easy to figure out: Ask for them to disclose their fees.”
28:08 “You can’t win if you can’t even pay the house fee to come in.”
31:35 Why do you need to ask for disclosure, and what do you need to ask specifically?
32:21 What are some of the characteristics of a good plan consultant?
You can learn more at cap-rx.com and find resources through law firms.
Recent past interviews:
Click a guest’s name for their latest RHV episode!
Nina Lathia, Marshall Allen, Stacey Richter (INBW39), Peter Hayes, Joey Dizenhouse, Benjamin Jolley, Emily Kagan Trenchard (Encore! EP392), Cora Opsahl (Encore! EP372), Jodilyn Owen, Ge Bai
[00:00:00] On Core episode, how much money, really, are employee benefit consultants and or brokers
[00:00:06] making from plan sponsors?
[00:00:09] Today I speak with AJ Lojakano.
[00:00:19] American healthcare entrepreneurs and executives you want to know, talking.
[00:00:26] Relentlessly seeking value. to get employers to sign contracts that allow PBMs to corner the market and take all the profit. Even if you listen to this Encore in 2022, you might want to revisit it and consider what AJ says in the context of these recent shows with G. By, Joey Deason House, Mark Cuban and Farron Williams, and Benjamin Jolly, as I just mentioned. Also keep in mind
[00:01:41] the shows with Scott Haas and Paul Holmes from earlier, Olivia Webb as well. I'll link money may be the most money in these secret ways. All this money, money paid in secret backroom deals, let's not lose track. These dollars increase the total prices paid by plan sponsors and employees. Now I say this to say that my guests today, A.J. Loa Kono calls 2022 right now a magical moment for plan sponsors and
[00:03:03] for straight shooting EBCs and PBMs and all the others who are actually doing
[00:03:07] the right thing by their clients.
[00:04:04] paying or the people that you are paying who may be kicking back dollars to other people you are working with unbeknownst to you. The Department of Labor is putting as much emphasis right now on
[00:04:09] healthcare as they put on 401k plans in the early 2000s. So this is a big deal or it should be for
[00:04:17] plan sponsors. So obviously in order to comply with the CAA, self-insured employers should be
[00:04:22] requesting from their EBCs and brokers or winner of. Yeah, you as the plan sponsor really probably want to know that this is going on because it's your butt on the line. So in sum, the CAA is in effect right now. Penalties can be leveled right now against plan sponsors.
[00:05:41] For a deep dive into the CAA,
[00:05:43] listen to the show with Kristen Deakin from last year.
[00:05:47] So what's the process if I'm not a lawyer and I'm certainly not a class action ambulance chaser, but even I can figure out that strategy. AJ Loyakkino is the CEO of Capital RX, which is a PBM 2.0 as they call it. My name is Stacey
[00:07:01] Richter. This podcast is sponsored by Aventria Health Group.
[00:07:04] AJ Loyakkino, thank you so much for being on Relentless Health Value today.
[00:07:08] Thank you for having me, Stacey. got a good one if they're doing what. I always want to put forth the footnote here that there are wonderful broker consultants out there that do an outstanding job guiding the fiduciary to make the best decisions on behalf of their membership. And then there are a rogue's gallery of brokers and consultants, if they're doing an excellent job, no one's gonna fight them on their compensation. I think where it becomes unreasonable is when you have all of this undisclosed compensation, or it's bundled in ways that people can't see, or it's just kind of signed off on a 20-page document, and it's the last page,
[00:09:40] and it has these broad statements like time to time,
[00:09:43] broker consultant may have direct or indirect compensation
[00:09:46] for a variety of vendors for services rendered
[00:09:48] or marketing agreements, et cetera. four and a half years, which is on the PBM side. And perhaps I was naive coming into this equation where I was like, oh, you know, everyone is treated fairly and they're professionals, but there's a gangster approach with some of these firms when it comes to compensation.
[00:11:00] And these are true stories
[00:11:02] that my colleagues would tell you.
[00:11:04] A great example is I'm working with a national broker group
[00:12:02] is four to five bucks. And you're telling me you need 650 as the starting point.
[00:12:05] So you would like to make 120% over my fee.
[00:12:09] And you're not administrating it.
[00:12:10] You don't have a call center.
[00:12:11] You're not printing documentation.
[00:12:13] You don't have mobile applications, patient portal,
[00:12:16] clinical decision support.
[00:12:18] You have none of these things.
[00:12:20] So it's the very definition of arbitrage.
[00:12:22] They're providing no value in that transaction,
[00:12:25] but taking that override.
[00:12:27] Well, it gets even worse. You pay me a little more, maybe you win. But this is what is out there. And this is not a small firm. Some of these people hide under the guise of practice leader. And I am not dismerging all practice leads. I think there are some wonderful ones, but I think to figure out who the bad ones are, you need to go to CAA as the fiduciary
[00:13:42] and request from the broker and consultant
[00:13:44] to disclose direct and indirect compensation.
[00:13:46] Because they continue to package add-on services. This is where I think the conflict begins where someone says, you know what I heard is a good practice.
[00:15:00] I think it's a good practice
[00:15:01] if we carve out a certain class of drugs.
[00:15:04] Now that may be the case,
[00:15:06] but I would like to know if someone
[00:15:07] who's making that recommendation Appropriations Act because you can expose everyone. This is not a victimless situation. Just kind of going back to that Asiola case, the school district is seeking at least $2 million from these alleged secret payments that the broker had set up, which were coming out of teachers' pockets.
[00:16:22] It's not like there's some slush fund in the sky
[00:16:24] that this money has come from.
[00:16:26] There's hardworking teachers. I would say 1% or less of the discounted drug price is a reasonable, if you're gonna have a product based compensation and it's roughly a buck, let's just say on average, this is broad paint strokes, average discounted prescription drug price is like $100, let's just say across the plant.
[00:17:40] So 1% is a dollar.
[00:17:42] If it's a dollar, yeah, okay.
[00:17:44] You know, you start getting up to $2,
[00:17:47] that may become unreasonable. of the actual administration of the plan. It seems a little high, but maybe. But when you see people that are suddenly making equivalent numbers, $4, $5, $6, we've seen $10 asks. Suddenly the compensation starts to add up and oftentimes the compensation, this goes to direct and indirect, is over multiple pieces.
[00:19:02] So it's not just hiding in plain sight,
[00:19:05] hey, I charge a prescription fee.
[00:19:06] I also get an implementation allowance, disclose and represent the value of these applications. But what we're trying to have people understand is there's plenty of people that have been completely blindsided. The takeaway that we're crafting here is very much buyer beware. You listed several things that we need to be paying attention to. One of them, and I think you made this point very clearly, is there's money that can be
[00:20:23] made at every step along the process from any party in the process. who's like, hey, you should add this diabetes telehealth solution or whatnot. And they may not be telling you that the reason that they are recommending this particular diabetes point solution, because there's many. Yep. And there might be a really, really amazing one out there that went through the Validation Institute and has all kinds of credentialing, but they're recommending this other one because that point solution just happens to be the one that
[00:21:42] will pay them the most money.
[00:21:43] And think about this, Stacey, as if you're
[00:21:45] trying to do the right thing.
[00:21:46] You're a PBM the conflict of interest, which is things like let's pivot gently to overrides for the broker consultant.
[00:23:02] This is an additional payment made by a carrier and you don't want to think this way, but at the same time, the broker has a vested interest to keep an employer on a plan that might not be right
[00:24:22] for them anymore, say.
[00:24:24] Oh, you see this all the time. that employ many, many, many brokers and EBCs, even within that one organization, there may be great people and there may be some gangsters, to use your term. You've got, obviously it was Gallagher that was cited in the Osceola School District case. There's some great Gallagher EBCs. And then obviously there's ones who are allegedly
[00:25:43] doing something which got them embroiled in a lawsuit. went to us and said, look, the number starts at $40. I was so confused by the ask. I was like, what is $40? And they're like, that's how much I get paid by the PBM on every prescription. $40? I was like, out of morbid curiosity, how does this even work? They're like, I don't really care what you charge for a discount or mail or specialty.
[00:27:00] And you guys get to keep the rebates,
[00:27:02] but you just need to pay me the 40 bucks.
[00:27:05] Wow, these EBCs making seven are amateurs, huh? no, and it's a shame. You're looking for fair market access, you're looking for a fair evaluation. By no means anyone assumes they're gonna win all the time, but you can't win if you can't even pay the house fee to come in, which is some absurd amount of money that oftentimes is able to be sustained by healthcare companies that have opaque pricing schemes
[00:28:25] in which they can bury these asks or the money. getting taken out of people's paychecks that are going into the hands of someone who is receiving a rebate check that was mailed to their PO box. Like they know it's wrong. Anytime someone asks you to do that, like they are fully aware of the fact that- There's something amiss. Yes. Like, that doesn't sound right. What's interesting is a lot of people believe,
[00:29:40] well, this is just happening to unsophisticated,
[00:29:43] smaller employer groups.
[00:29:45] I had a discussion with a consultant the other day. there has been some bad advice provided to me. I need to step away from this. And I need to step away from you, the person who's provided me this information. And it's sad, but this is also a moment of kind of hope and triumph in the sense that there is now a way to determine precisely what that is, to make that judgment of is this compensation reasonable?
[00:31:03] I always say that there are plenty
[00:31:04] of reasonable folks out there.
[00:31:06] And are there any conflicts of interest? things you've signed us up for. Again, going back to this example, this is one of the people that you know, employer groups that made an early request fortune 500 and they were shocked. They could not believe all the compensation that had been loaded on over time. And you can now ask for this. And it's your responsibility as the fiduciary of the plan.
[00:32:21] Summarizing what we're talking about here, where can people go to learn more about your work
[00:33:40] into this area or capital R-X?
[00:33:44] Law firms are a great resource.
[00:33:47] Typically larger practices,