“INBW17: The Essential Ingredient for a Successful Pharma EHR Strategy”
by Stacey Richter

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This podcast inbetweenisode is mostly dedicated to Pharma teams who have determined that EHRs and Health Information Technologies are here to stay, and that it’s a business imperative to develop initiatives that suit a digitized health care ecosystem. However, this info also has relevance to startups or other entrepreneurs looking to work with Pharma. Take this as a word of advice… if you are working with a Pharma team and you’re noticing that they are not doing the things that I’m going to talk about… get the check up front, if you know what I mean.

When not hosting the show, Stacey is co-president of Aventria Health Group, a marketing agency and consultancy. Aventria specializes in helping pharmaceutical, employer, pharmacy, and health system clients improve patient outcomes by creating and leveraging collaborations with other health care organizations. For more than 20 years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and, most of all, the patient.

00:00 Integrating and digitizing in Pharma.
02:00 EHR Strategies—Now what?
02:15 Finding a sufficient process to achieve an EHR strategy.
03:00 The symptoms a team experiences when lacking a process model for EHR-related efforts.
04:30 Symptom #2: The business objective is not a business objective.
08:50 “Technology in itself has no value. Business models have value.”
10:00 Four major technology archetypes of customers.
10:25 Stage 3: Solution Construction.
11:10 Technology selection.
14:15 “Pharma tends to be risk averse.”
15:20 The answer to choosing the right solution.
16:00 Learn more at aventriahealth.com

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