“Episode 17: The History of Health Economics with Patti Peeples from HealthEconomics.com”
by Stacey Richter

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patti_peeplesDr. Patti Peeples is a health economist, pharmaceutical marketer, pharmacist, and entrepreneur with 25 years of experience in the pharma industry. She is Founder and CEO of HealthEconomics.Com, a top-ranked resource portal that serves as the global pharmaceutical and payer industry’s CONNECTED COMMUNITYTM for individuals involved in establishing value for healthcare interventions, including those in the health economics, outcomes research, pricing, reimbursement, and market access.

Dr. Peeples has served in senior positions in Medical Affairs, Health Outcomes, and Product Management and has worked for major pharma and device organizations including ALZA, Sandoz (now Novartis), and Xcenda. She is on the Board of CreateHealth.io, a digital healthcare customer insight company and is a frequent speaker on digital and marketing communication tools for payers. Peeples is the author of dozens of peer-reviewed publications on the cost-effectiveness of healthcare interventions and patient-reported outcomes, and she holds a PhD in Health Economics, an M.S. in Pharmaceutical Marketing, and a B.S. in Pharmacy.

She lives in Ponte Vedra Beach, Florida and is mom to 15-year old twin boys. In her spare time, she is an avid cyclist typically spending weeks on her bike in foreign countries while camping, and she founded an outdoor adventure group for teenagers to inspire appreciation for nature, community, and connection. Her most important goal is to keep striving for a balanced life.

00:20 What Health Economics is.
1:00 Health Economics has more than 10,000 resources.
2:25 Patti’s unexpected results with Health Economics.
2:50 Much of Health Economic’s success is due to its “connected community”.
3:05 The website’s start back in 1993.
5:00 How Patti spread the word on the website.
5:50 The most important single event to help Health Economics.
6:30 Health Economics as the first crowdsource website for Healthcare.
7:00 Where cost-cutting falls into the world of Healthcare in Patti’s eyes.
7:30 The importance of “effectiveness” and “allocation”
8:50 The Health Economics move from a “cost-plus” to a “cost-based” reimbursement system.
9:30 Issues in the Healthcare world financially, due to the Financial and Fiscal Responsibility Act.
12:00 How Health Economics started to spot out these issues so that they could be changed.
13:15 “We really treat disease rather than treating the health of the patient.”
13:30 The focus of the ‘80’s and ‘90’s on cost-effectiveness.
13:50 The start of the concept of “value” in healthcare.
14:30 Patti’s definition of “cost-effective.”
16:20 “Cost vs. Symptom-free day.”
17:30 How does one compare things among different metrics?
17:40 The Quality-Adjusted Life Year as a universal measure in healthcare.
19:20 A study that showed how funding more cost-effective methods could double the number of lives saved.
20:35 Patti’s personal story of the dangers of thinking of healthcare in only a cost-effective light.
21:40 We don’t live in a society where we believe healthcare should be wholly cost-effective or ineffective.
23:50 “Orphan Drugs”
26:00 How all this information Patti has discussed transforms into a successful marketing product development strategy.
28:11 What’s fueling the Health Information Technology world.
31:00 Pervasive misunderstandings between Pharma and Payers.
34:40 “By moral necessity price must reflect worth.”
37:00 Ways in which countries that have universal healthcare systems fare better than the healthcare system in America.
38:40 How the Affordable Care could reduce costs in time.
39:40 How someone can get involved in the Health Economics community.
41:00 For additional help you can directly email Patti@healtheconomics.com, look at the resources on the website, or log on to the Health Economics business directory.

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