“EP168: The Health Care Consumerism Tipping Point With Gary Frazier of Om Healthcare”
by Stacey Richter

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Today, I speak with Gary Frazier who specializes in creating open market, consumer-driven healthcare. Gary recently founded Om Healthcare and also his consulting practice. We discuss the idea that it might not be overly realistic to think that we’ll make consumers out of those who aren’t… but to recognize that the next generation are born consumers and the change they will bring will demand new business models and practices.

Gary is a disrupter and founder of OM Healthcare, Inc. a health care technology startup established in 2015. He has over 18 years of business development experience and over 13 years of executive-level hospital and health system strategy expertise. Gary is a thought leader in the new frontier of health care technology, innovation, and strategy. Over the years Mr. Frazier’s leadership and expertise has been sought after for strategic business planning, financial planning, growth strategy, integrated delivery systems, program development, mergers and acquisitions, and physician alignment.

His roles have encompassed the rapid growth of Paladin Healthcare through hospital mergers and acquisitions, most notably a $170M acquisition of 2 Tenet hospitals in Philadelphia, PA. He served as a Principal for Vizient Consulting where he focused on physician/hospital alignment and hospital growth strategies for health systems throughout the United States. He was Vice President of Strategy and Business Development for a flagship 434-bed Dignity Health hospital in Central California where he was responsible for all strategy, growth, marketing, physician alignment, payer relations, and strategic partnerships. Before Dignity Health he managed all business development activities for hospital real estate transactions, expansions, and joint ventures in Arizona, California, and Nevada for Hammes Company Healthcare.

A native of Southern California, he earned an undergraduate degree from Cal State Dominguez Hills and an MBA from UC Irvine Paul Merage School of Business. He has served as a board member of the California Hospital Association Political Action Committee (CHPAC), the Bakersfield March of Dimes, and the American Heart Association in Central California, and was Chairman of the Bakersfield Museum of Art.

00:00 Is a hospital system motivated to engage or encourage health care consumerism?
02:30 The problem with incentives or lack thereof preventing the system from changing.
06:00 An inflection point in health care.
07:20 The types of health care consumers that millennials are.
08:15 Advising a health system on pivoting.
12:00 The counterintuitive method that health systems need to adopt.
13:15 “If you’re just now starting you’re too late already.”
17:25 Does interoperability give a health system a greater advantage in health care consumerism?
18:40 Why integrated delivery systems offer a potential advantage.
19:35 Who has an incentive in encouraging patient consumerism?
21:15 Who the true “change agents” are.
22:00 Generational differences in the executive system keeping change slow.
24:00 OM Healthcare and what they do.
27:10 You can learn more at www.omhealthcare.com.

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