EP167: How Pharma Can Work With Health Innovators to Improve Outcomes and Strengthen Brands With Stacey Richter and Dave Dierk, Co-Presidents of Aventria Health Group
Relentless Health Value™January 25, 2018
167
34:3247.42 MB

EP167: How Pharma Can Work With Health Innovators to Improve Outcomes and Strengthen Brands With Stacey Richter and Dave Dierk, Co-Presidents of Aventria Health Group

Stacey is co-president/CEO of Aventria Health Group, specializing in helping employer, pharmaceutical, device, and pharmacy clients by creating partnerships with other health care organizations. For 20 years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all, the patient.

Dave is co-president/CEO of Aventria Health Group and president/CEO of Pinnacle Health Communications. He is a 27-year veteran of managed-markets marketing. After working in consumer marketing with AT&T and health care publishing with Elsevier, Dave made the move to medical advertising and communications at KI Lipton, Inc. Subsequently, he became a cofounder of Pinnacle. Dave is an accomplished strategist, providing innovative customer marketing, access, quality, and health intervention solutions for large clients and has directed the development of numerous industry-leading campaigns in primary care and specialty markets. He has supported clients in disease areas that include oncology (Bristol Myers Squibb [BMS], Novartis, Eisai), virology (BMS, Merck & Co.), pharmacy (American Pharmacists Association, Merck, Novartis), and blood disorders (Novo Nordisk), to name a few. Dave has helped more than 15 clients achieve top rankings in their respective categories. He is also an active member of the Pharmacy Quality Alliance.


00:00 The upsides of a partnership between a pharmaceutical company and an innovator.
04:00 “How do we improve patient outcomes?” “How do we improve the efficiency of the healthcare system?” “How do we leverage data?”
06:00 Nuances in health data.
07:15 Attributes that Pharma brings to the table when working with an innovator.
08:00 Building solutions.
11:00 How to make a “win-win” in a brand.
12:30 Growing impacts in a measurable and sustainable way.
12:50 Shared objectives.
14:00 Historical pharmaceutical business models.
17:40 What a successful pilot looks like.
21:45 Structuring pilot programs like minimal viable products.
23:40 Build something that will have a high degree of success or confidence for success.
23:50 “The object of the game would be to mid-course correct.”
25:30 “There has to be universal learnings that we’re picking up.”
25:50 The difference between a pilot and a study.
26:13 “You have to determine feasibility right upfront.”
26:36 Set success metrics.
27:45 “If you haven’t specified what success looks like, it’s really hard to be successful.”
33:45 You can learn more about Aventria Health Group at aventriahealth.com or by emailing david.dierk@aventriahealth.com.

digital,health,healthcare,marketing,pharma,tech,

Recent Episodes

EP432: The Knifepoint Intersection of Margin and Mission and the Peril of Cutting Clinical “Waste,” With Kate Wolin, ScD
March 28, 2024
432
38:1835.05 MB

EP432: The Knifepoint Intersection of Margin and Mission and the Peril of Cutting Clinical “Waste,” With Kate Wolin, ScD

For a full transcript of this episode, click here . First of all, I just want to start out this pod and really thank everyone listening and for showing up for a show like this one. You do it and you are here because you care about patients/members. It’s just so easy to feel like we’...

EP431: How Accountability for Outcomes Works in the Real World With Kenny Cole, MD
March 21, 2024
431
39:2436.06 MB

EP431: How Accountability for Outcomes Works in the Real World With Kenny Cole, MD

For a full transcript of this episode, click here . There’s this meme that’s going around on the interwebs with the caption, “Sometimes the shortest distance in between two places isn’t a straight line.” What? Yeah, because actually there’s three dimensions in ...

EP430: Advice for Digital Health Vendors Selling to Employers, With Barbara Wachsman
March 14, 2024
430
38:4535.47 MB

EP430: Advice for Digital Health Vendors Selling to Employers, With Barbara Wachsman

For a full transcript of this episode, click here . We have been spending a bunch of time here on Relentless Health Value talking about PBMs (pharmacy benefit managers) lately and pharmacy benefits, but we are moving into a new topic area. It sort of kicked off three weeks ago with the pod with Rik...

EP429: Following the Dollar Through Pharmacy Acronyms Like WAC, AWP, and NADAC, With Luke Slindee, PharmD
March 07, 2024
429
38:2052.64 MB

EP429: Following the Dollar Through Pharmacy Acronyms Like WAC, AWP, and NADAC, With Luke Slindee, PharmD

For a full transcript of this episode, click here . In this healthcare podcast we’re talking about pharmacy acronyms or terms like AWP and WAC, and, not really an acronym, but we’ll also talk pharmacy list prices, rebates, discounts. We also have NADAC, but that’s slightly off to the side for reaso...

EP428: Do-It-Now Advice From the J&J and the DOL v BCBS Lawsuits, With Julie Selesnick
February 29, 2024
428
41:5257.49 MB

EP428: Do-It-Now Advice From the J&J and the DOL v BCBS Lawsuits, With Julie Selesnick

For a full transcript of this episode, click here . This show is different, so if you’ve already listened to or read all about the gory details of the J&J and/or the DOL v BCBS lawsuits, this is not gonna be a repeat of that information. Julie Selesnick, my guest today, does cover the v...

EP427: How Do Digital Health Vendors Deliver Patient Outcomes and Experiences? With Rik Renard
February 22, 2024
427
36:2349.97 MB

EP427: How Do Digital Health Vendors Deliver Patient Outcomes and Experiences? With Rik Renard

For a full transcript of this episode, click here . Hey, Relentless Health Value Tribe, thanks so much for being here this week. I gotta say, I really appreciate all of you who write and tell me that you kick off your Thursdays by listening to this show every week. You just pop open your app an...

Encore! EP379: How Much Money, Really, Are Employee Benefit Consultants and/or Brokers Making From Plan Sponsors? With AJ Loiacono
February 15, 202435:1348.35 MB

Encore! EP379: How Much Money, Really, Are Employee Benefit Consultants and/or Brokers Making From Plan Sponsors? With AJ Loiacono

For a full transcript of this episode, click here . Here on Relentless Health Value, we have done a bunch of shows lately on how some weird PBM (pharmacy benefit manager) and pharmacy goings-on impact plan members, patients, and also independent pharmacies. During the conversation with Benjamin J...

Listen and Follow

Sponsored by Aventria Health Group
©2024 BD Bridges LLC.