“EP139: How do you Lead Innovation with Roy Rosin, Chief Innovation Officer at U of PA, Penn Medicine”
by Stacey Richter

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Lots of talk about how you do innovation, but less about how you lead innovation within an organization. Roy Rosin is the Chief Innovation Officer of University of Pennsylvania, Penn Medicine. He’s held the role for the past five years. For the prior 18 years, he was VP of innovation at the software company Intuit. We talk today about Roy’s innovation philosophy and a model he uses to accelerate the pace of innovation within his health system.

Roy Rosin is Chief Innovation Officer at Penn Medicine, working to rapidly design, test and implement high impact health care delivery practices. His team crafts interventions to achieve dramatically improved patient outcomes, experience and high value care. In the past four years, they have driven measurable progress in readmission rates, frequent use of the ER, medication adherence, screening rates, antibiotic stewardship and making a population normotensive, among other advances.

Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost.  Intuit now consistently appears on Forbes’ list of the most innovative companies in the world.

Prior to leading innovation, Roy’s Quicken team achieved record profitability and product leadership while growing to 14 million consumers. Roy’s 18 years with Intuit spanned the early years in software to their emergence as a leading SaaS provider.

Outside of his Penn role, Roy advises startups and Fortune 100 companies building new technology businesses focused on making a meaningful difference in people’s lives.

Roy received his MBA from Stanford and graduated with honors from Harvard College.


00:00 Leading Innovation.
02:30 The challenges of creating Innovation.
04:45 Allocating Innovation.
05:05 “Innovation is a set of methods, or a way of doing work.”
07:40 Reconciling ‘Tops Down, Bottoms Up.’
10:50 “We’re not married to a Solution, we’re married to the Outcome.”
11:20 “Fall in love with the problem.”
13:30 Deciding which projects to proceed with, whether the metrics are there or not.
18:00 Connect Health.
27:15 Fast failing, collecting Success Metrics and deciding how to evaluate an experiment.
30:00 Measuring Activity, Engagement, and Results.
35:00 “Impact is the goal.”
35:15 “You’re going to almost always start in the wrong direction.”
36:20 “How do you know you got it right?”
37:30 Roy’s three-part model.
41:00 Find out more information at http://healthcareinnovation.upenn.edu/.

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